From Ideas to Experiences

I design intuitive, human-centered experiences that connect people to products with purpose and clarity.

Expertise

Designing with purpose—ensuring usability, accessibility, and seamless interaction.

User Experience Design

Wireframing, prototyping, interaction design, information architecture, and design systems (Figma, Adobe XD, Balsamiq).

User Research & Testing

User interviews, personas, usability testing, A/B testing, and iterative feedback.

UI & Visual Design

Responsive design, accessibility (WCAG), component libraries, and mobile-first optimization.

Front-End Development

HTML, CSS, JavaScript, Git, Gulp, Webpack.

Collaboration & Communication

Cross-functional teamwork, design thinking, stakeholder engagement, and Agile/Scrum workflows.

Problem-Solving

Data-driven design, requirements gathering, creative problem-solving, and usability improvements.

Experience

15+ years of experience designing, building, and refining digital interactions.

UX Lead & Program Manager

Fisher Investments: Feb 2022 – Aug 2024

  • Managed team of designers to create design systems for a client facing portal, improving accessibility and user satisfaction.
  • Scaled the UX team from 3 to 8 members by refining and evangelizing UX processes throughout the firm.
  • Designed wireframes and prototypes, collaborating streamlining development workflows.
  • Optimized a Salesforce pilot through in person obvseration and interview sessions leading to a 70% increase in user satisfaction scores.

Freelance Web Designer & Developer

March 2020 – February 2022

  • Partnered with local businesses to create tailored web solutions, boosting visibility.
  • Designed responsive websites using WordPress and Adobe Creative Suite.
  • Revamped an e-commerce platform, doubling online engagement.

UI Designer & UX Developer

Reality Engineering Solutions: June 2010 – March 2020

  • Designed interactive applications and websites for global clients.
  • Developed a Unity-based interactive game, increasing booth traffic by 200%.
  • Delivered marketing-focused digital experiences with iterative feedback.

Examples

Crucial Design Challenge

Redesigning a seamless e-commerce experience for a specialized audience.

Crucial by Micron

Process

Crafted a seamless experience through research, wireframing, and high-fidelity mockups.

  • Research: Analyzed user personas & retro gaming aesthetics.
  • Wireframes: Defined user flow & key sections.
  • Mockups: Designed immersive visuals & conversion-driven CTAs.

Decisions

A modern-retro aesthetic that drives engagement while keeping navigation intuitive.

  • Bending the Grid: Non-traditional layouts reflect retro gaming ads.
  • Minimal Navigation: Focused core pages for seamless flow.
  • Retro Aesthetic: Bold colors, pixel-style typography, and immersive elements.

Outcomes

Designed to boost conversions, improve user experience, and differentiate Crucial.

  • Drives Conversions: CTAs like “Press Start” & “Upgrade Now.”
  • Enhances Satisfaction: Integrated support & frictionless UX.
  • Differentiates Crucial: High-energy visuals that break conventions.